The team

The team.

Mobile · Home

Pick a pack. Swipe. Pay.

The home screen is a game stage: big glossy packs, one clear price button.

Swipe through packs, see the min and max value up front.

Choose volatility and how many packs, then one tap to pay.

Five tabs: Packs, Free, Collection, Journey, Me.

Left: live recording, guest view. Right: signed-in view, Beta test balance.

Mobile · Cashier

Clear before you pay.

The quote is on screen before any money moves.

Deposits from $10 to $10,000.

Card fee 2.65% + $0.18 is paid on top, so the balance gets the full amount.

No ID to deposit. Checked once, at the first cash withdrawal.

Beta: every payment method is simulated

Mobile · The rip

Tear it. Reveal it. Feel it.

Swipe across the top of the pack. Each card flips with a glow for its tier.

Keep or sell back, card by card.

Legendary and Secret pulls get a full celebration.

Dot, the mascot, watches every rip.

Clip: a QA run on Beta test money. A $1.00 Lucky Dollar pack pulled $26.07 in that run. A single run, not a typical result.

Mobile · Sound

Every moment has a sound.

Cues are made with ElevenLabs and tied to the animation by id, so sound and motion stay in sync.

Tear, flip, coin shower, and a tier sting for every rarity.

Legendary and Secret stings run about 2 to 2.5 seconds and duck the music.

Starts muted until the first tap, with separate SFX and voice volume.

Sound does not play inside this deck. Open the game to hear it.

Waveform of the Legendary and Secret reveal cues

Spectrogram of the full rip sound set

Economy · The idea

Honest packs. Built-in margin.

Every pack is priced so the expected pull is 90% of its price.

Model margin: 10.0% if every pull is sold back, 12.7% blended (80% sold, 10% shipped, 10% kept at card cost).

Source: economy/reports, economy/config. Model values, not results.

Economy · Proven on Beta

The math holds up.

Beta · simulated players · test money

Realized RTP 81.0% (95% CI 67.3 to 94.8%) vs the 90% model: inside variance. Margin at full sell-back 19.0%, versus 10.0% in the model. No outside players yet; the real payment cost is a go-live item.

CRM · Push

Short, warm, never pushy.

Web push in v1, with the player's permission. Copy is real, from the template files.

1 marketing push a day, 4 a week, across every flow.

Quiet hours 21:00 to 09:00 player time.

Opt-in first for marketing. Safer-play messages are never blocked.

Nothing is sent: all flows are drafts

CRM · Email

53 email templates, ready to wire.

Welcome, tips, first deposit, withdrawals, safer play, security.

18+ line and a Safer play link in every email.

One-click unsubscribe. Marketing only with opt-in.

Beta sends to a fake mailbox. A real email provider (SendGrid) is the next step.

The company address line stays a placeholder until the company is open.

CRM · Campaigns

Reasons to come back.

Happy hour. Tue and Thu, 19:00 to 21:00, XP x1.25.

Weekend boost. Saturday, 24 hours, XP x1.25.

First-deposit pack. Deposit $20, $50 or $100+ for a free pack worth $1, $2.50 or $5. Once per player.

Reactivation. Day 3, 7, 14, 30: free pack worth $1, $1, $2, $3.

Total $120.33 per 1,000 players a month · simulated

Packs and XP only. No cash, no deposit match. Pack odds never change.

CRM · Flows

Every message on one canvas.

From hello to safer play, across in-app, email and push. The rules are approved by Manu; nothing goes live until he says yes.

From Beta to open doors

Next steps.